In an effort to market to the "millenial" market, those turning 21 in the years from 2000 - 2010, Bonny Doon and other wineries get edgy with their Brand. Check out this example. The Millenials are the largest generational market since the baby boomers, numbering about some 20 million Americans. Wine is the drink of choice among this new set, and they are spending more to quench their thirst. Those aged 21 to 34 are 84% more likely to spend $20 or more for a bottle of wine than those 35 or older. Pizza Pairings and impish names are the latest marketing techniques to get wines noticed. Spaceships over Chateauneuf du Papes are just a beginning of the invasion. Buy a Millenial a glass next time you see one perusing the bar's wine list. Or better yet, ask to have a taste of what he's paying for. It's probably more expensive than yours!
2 comments:
I have seen this wine many times but have never noticed the spaceship so thanks. This is a pretty pricey wine though. Relatively speaking.
Spoken like a 35+..., at about $30 bucks though this Cotes du Rhone wannabe is a bit high...the price you pay for marketing I guess.
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