Thursday, April 06, 2006

Partisans of Red Wine Says It Loosens the Arteries

Research by The NPD Group suggests is loosens up the wallet as well. The study tracked the amount of money people spend at casual and fine-dining restaurants, then correlated it with the sort of alcohol that they drink. "People tend to have a higher check when they order red wine, a moderate check with white wine, and a lower check with blush wines." The study also found that people who order wine with their meal are more likely to order dessert than are wineless restaurant goers. So much for the notion the alcohol satisfies one's sweet tooth. Elsewhere on the wine front, a study by Canadian researchers finds red wine may fight periodontal disease. The anti-oxidants in the wine appear to have anti-inflammatory properties that help keep gums healthy. Given the worldwide glut of wine these days, we look forward to seeing a cheap red marketed as mouthwash.

Copied without permission...so sue me... from Adweek Magazine.

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